Research Assistant
Luddy School of Informatics and Computing, Indiana University Indianapolis
• Completed comprehensive user research for 5 pivotal projects, employing a diverse range of user interview methodologies.
• Pioneered and facilitated workshops on emerging media (AR/VR/animation) for over 70 undergraduate students.
Lead UX Designer
Community Compass
• Created a comprehensive research plan and devised a participant recruitment strategy of 4 diverse user groups.
• Conducted comprehensive Usability testing and heuristic
Innovation Designer
Center for Service & Learning
• Led a cross-disciplinary research project conducting qualitative and quantitative research and played a key role in creating
an innovative solution, resulting in with a System Usability Scale of 80.
• Created a User-centered design thinking solution, employing user collaborative design with stakeholders with the help of
Customer journey maps, User personas, User flows and an interactive prototype to tackle food deserts in Indiana.
• Validated designs through extensive Usability testing of functional prototypes resulting in a 20% improvement in overall
user satisfaction and a 15% increase in task success rates.
Usability Researcher - Testing
Smart Energy Water
• Collaborated with cross-functional teams to create personas and journey maps that explained user experiences and
metrics associated with product releases resulting in a 30% reduction in user errors.
• As a Product owner, executed a top-down Implementation strategy using customer analytics across 4 product cycles
directly driving a 17.4% YoY increase in user engagement metrics.
• Evaluated business requirements and Operated within an agile framework, catering to esteemed clients such as Cleco,
SDGE, and Sempra Utilities to Devised over 75 usability scenarios.
Creative Lead - Branding and Marketing
Dignity Drive Foundation
I worked on implementing a design and brand identity including the logo and creatives for the organization.
